Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair.
Sedu Flat Irons have been featured in Allure, Beauty Launchpad, lady's Home Journal, TBS Movie and a Makeover, Beauty Store Business, Women's World.
Sedu Flats Irons were a huge hit backstage at this years Emmy Awards.
Several celebrities including Geena Davis, Kathy Griffin,
Jennifer Love Hewitt, Allison Janney, Annette
Benning, Debra Messing, Stockard Channing,
Candice Bergen, Lisa Kudrow, Kyra Sedgwick,
Jaime Pressly, Megan Mullally and Jane
Kaczmarek received Sedu Flat Irons.  Sedu
was also a popular item backstage at the 2006 Fashion Rocks Week, a NYC
star-studded week that celebrates the best in both the fashion and music
industries. Backstage guests included Christina Aguliera,
Beyonce, Bon Jovi, Jamie Foxx, Faith
Hill, Tim McGraw, The Black Eyed Peas, Jay-Z and Kanye West; as well as other top performing
artists. Product features: - Exclusive patented heating plates ensure that your hair will stay silky
smooth for days, even in humid weather!
- Patented ultra-smooth plates guarantee smooth straightening motion without
pulling or breakage of hair.
- Hair becomes up to 3 times smoother and silkier than when using ordinary
ceramic straighteners.
- True ceramic/Tourmaline plates generate 6 times more negative ion than
regular ceramic straighteners.
- Cut your hair straightening time in half thanks to higher concentration
of negative ions.
- Negative ions renew hair with softness and shine. Eliminate frizz.
- Infra-Red Heat technology seals the hair's moisture and luster
- Ultra-light weight: the body is made of light-weight, high-strength
composite materials that are commonly used in aerospace industry.
- Faster heat-up time than conventional coil flat irons. The Sedu will
rise to the desired temperature in less than 25 seconds from being turned
on.
- Adjustable temperature: 240 oF~410oF (120oC - 200oC) for all hair types.
For normal hair, temperature setting at 370-390oF is recommended; for
bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse,
thick, ethnic and resistant hair in healthy condition, maximum heat on high
setting is used to save time and effort.
 - Ergonomic design gives greater control and is easier to handle.
- 1.5 inch plate width for faster results. (
Also available in
1 inch for added control, ideal for short to medium hair)
- Safety IDCI plug to prevent electrical shocks.
- 9 feet strengthened professional cord.
- Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA,
Canada, Mexico and the following countries:
American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil
(Rio de Janeiro, São Paulo area), Canada, Cayman Islands, Colombia, Costa
Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti,
Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles,
Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia,
Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela,
Virgin Islands (British and U.S.). For use in other countries, check out:
Sedu (1",
220-240V, Plug Type G),
Sedu (1½",
220-240V, Plug Type G),
Sedu (1",
220-240V, Plug Type C), and
Sedu (1½",
220-240V, Plug Type C).
- Designed and engineered in the U.S. Assembled in Korea.
- Two year warranty. (one-year manufacturer's warranty, Folica will extend your warranty for one
more year, free)
 | Before and after pictures submitted by Sedu Flat Iron users |
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 |  |  | | Before | After | Before | After |
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 |  |  | | Before | After | Before | After | Product Reviews and Rating:
Sedu Ionic Ceramic Tourmaline Flat Iron (1 1/2") is rated
(4.72 out of 5) based on 3990 reviews by users.
| 3218 (80%) | reviewers rated this product "The Best" (5-star) | | 546 (13%) | reviewers rated this product "Good" (4-star) | | 146 (3%) | reviewers rated this product "Average" (3-star) | | 44 (1%) | reviewers rated this product "Fair" (2-star) | | 36 (0%) | reviewers rated this product "Poor" (1-star) | |  |
Reviews Breakdown
| | 100% |  | | | | | | 80% | | 60% | | 40% | | 20% | | 0% | | 5 star | 4 star | 3 star | 2 star | 1 star | |  wow
Reviewer:
stephanie =]
2008-10-19
Customer Photo:
Customer Photo:
ok so i have really really curly hairrr..like crazy curlsss all the way from the root..well i always envyed the girls with the nice straight hair.. but uhm guess what i am now one of them... so heres watcha do!...okkk
most people say to blow it out first and then do it, but n e girl who had curls like me no thta once u put a blowdryer to your hair it turns into a afrooooo...so what i did was i did my hair the way i usually do it with gel and spray the day before..then the next day my hair is in soft curlss and by then the gel and spray has flaked out.. then i sit down with my SEDU =) and i get to work. i start from the back all the way to the front.. make sure u use oils cuz your hair will get sooo dried out.. i also use garnier fructis leave in conditioning cream aleek and shine.its in a green circle bottle..
it tooke me about hour and a half to straighten but thats only kuz i had dead ends for the first time, but i cut them all off and not its like half the time.. but trust me n e one who hasss ethnice curly tangly kinky curls, this is for u! i promise! its worth it!!!!!
 Best Investment Ever!
Reviewer:
Madison
from Houston, Texas
2008-10-06
Customer Photo:
Customer Photo:
So I used to use a cheap Wal-Mart straightener that snagged my hair all the time and didn't even get it as straight as I like. Then an hour later it would get little waves in it. It also damaged my hair like crazy. My hair is of average thickness, long, and wavy (the kinky kind of waves, not the super flowy kind). It shouldn't be too hard to straighten, yet it was. I finally decided to invest in a good straightener and I saw all the fantastic reviews for the Sedu.
Well, it really does work as well as it says! It makes my hair sooo shiny and doesn't snag it, and it also eliminates frizz. It cut my straightening time in half as well. I love it so much and would recommend it to anyone who is looking for a top-of-the-line straightener. :D I live in humid Houston and it lasts all day and make my hair really soft. ^_^
P.S. The top picture is without a straightener (except for the bangs, those are straightened) and the bottom picture is after using the Sedu.
love it
Reviewer:
Ashlynn
from Michigan
2008-10-04
Customer Photo:
I needed a new straightener cuz my other one was about 6 yrs old and wasn't cutting it anymore. I found this one and got it. I read the reviews and I was hoping it would work like everyone said and it works better! i have coarse curly with a wave thick hair and i live in michigan where the humidity sucks! This straightener kept my hair straight and cut my straightening time in half! I'm now looking at the sedu blow dryers :) and my hair even feels healthier!
Amazing!! Gets my crazy curls under control in record time!!!
Reviewer:
Brittany
from Las Vegas, NV
2008-09-15
Customer Photo:
Customer Photo:
So as you can see, it straightens very well. Can't see the length in the after, but using the Sedu trust me it more than doubles when it's straight versus when it's curly. I've tried CHI (hello?! I need a heat dial), Wigo, and some expensive ion flat iron. Returned them all after just the first use. If you are going to pay the money, you need the results and they should be instant. I have super spiral curls and I get my hair done with this Sedu in 20-30 minutes. The only thing I don't like about this is that it has 1 and 1/2 inch plates. I like a bit smaller so I can really flatten at the roots. No problem though! Gave this baby to my sister for her b-day (she was ECSTATIC) and ordered myself a 1 inch. I had it for 1.5 years before giving it to her and it still looks and works like new! Heats up in literally no time at all. Love love LOVE the Sedu.
Great product!
Reviewer:
Anon
from Wash DC
2008-09-07
Customer Photo:
Customer Photo:
I bought this a week ago, and for the first time ever, now i can make my super curly shoulder- long hair straight in about 10 minutes at home! The photo shows results afer 10 mins - if i took a little more time, I am sure the difference would be more dramatic. The tourmaline plates do make a big difference - my old flat iron by Solia was purchased almost 8 years ago and did a nice job. But it did dry out my hair, so i used it rarely. This one works faster, is more effective, and leaves my hair feeling far shinier and softer than the old one ever did. So the upgrade was well worth it.
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