Hair color removal is sometimes necessary.
Whether there's been an oopsie or you're trying to achieve a much lighter shade than what you've currently got.
This is a challenging process which requires the right products, good information and realistic expectations.
These specialty products remove artificial pigments without bleach. They work by shrinking the color molecule so that it washes out of the hair.
They are formulated to remove oxidative dyes, which are present in permanent hair color. Semi permanent hair color is a mixture of oxidative and direct dyes, so these products won't be as effective for semi-permanent hair color removal.
Because these products target oxidative dyes, they won't remove the natural pigment from your hair if you have regrowth.
PREPARE YOUR HAIR
For best results (and to avoid common color mishaps), make sure your hair is ready for the color.
Minerals from water, chlorine from swimming pools, and build-up from styling products can all impede the haircolor formula's ability to do it's thing.

Use Joico K-Pak Chelating Shampoo before coloring to help eliminate these impurities.
You can lift the artificial pigment out a bit with a "shampoo cap", a gentler form of hair bleaching.
Mix bleach, peroxide, and shampoo together into a loose paste. Squeeze into the ends of the hair where the color is the darkest and work through, carefully avoiding the natural colored hair.
Bleach doesn't distinguish between natural and artificial pigment, and it lightens natural pigment more quickly than hair color which can make it difficult to get an even tone throughout. Tricky?...Yep. I recommend you see a professional if you're not very experienced with hair bleaching.
This is not a process to undergo if you value the health of your hair. Although it's not as damaging as all-over blonding with bleach, and the lightening agents aren't on the hair nearly as long, your hair will need protein/moisture treatments after this process and may absorb color pigments more voraciously with a tendency towards grabbing the ash tones. Keep this in mind if you decide to try this process.
For success when removing artificial pigments, whichever method you choose, it's critical to have a basic understanding of hair coloring chemistry.
1) Permanent hair color does not lift out existing artificial hair color.
2) Hair bleaching will lighten artificial pigments (especially very dark colors) more slowly than natural pigments in regrowth.
3) Some inexpensive (drugstore brand) hair colors contain metallic salts which can turn your hair to mush if they're processed with bleach, perm solutions, or chemical straighteners.
Check the ingredients if you've used a drugstore brand hair color to make sure it doesn't contain any metallic dye components.
Darker colors contain more of this ingredient (in those particular brands), and the more you've used it, the more metallic salts will have been deposited on/in your hair.
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