ColorProof vs Pureology: Which Brand Makes the Best Shampoo?

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ColorProof vs Pureology: which of the two makes better shampoos? The truth is that both ColorProof and Pureology makes very good shampoos.

Sometimes though, you really need to choose one of two favorite brands. And that’s more than just looking at the price and say, “I’ll go with this one”.

In some cases, you have to consider the product itself and the condition of your own hair. That’s why it’s important to do your homework before choosing any brand.

Fortunately, if you’re reading this, you’re on the right path.

In the following paragraphs, I’ll be looking over the ColorProof SuperRich Shampoo and Conditioner and the Pureology Hydrate Moisturizing Shampoo.

These two have been around for some time with hundreds of users. How do they compare? And most importantly, how do you choose between them.

How Does ColorProof Shampoo Compare to Pureology?

The main difference is that the ColorProof shampoo is designed to hydrate and treat damaged hair while Pureology helps in cleansing and moisturizing color-treated hair.

Also, depending on where you’re buying from, the Pureology shampoo might be much more expensive than the ColorProof.

So you may want to go with ColorProof if you’re looking for an affordable shampoo.

Finally, Pureology is a 100% vegan, and a cruelty-free brand that does not test on animals. ColorProof, in the same vein, is vegan, cruelty-free, and also does not test on animals.

I think this distinction is very clear and can have a great effect on your final decision.

Related Article: Biolage vs Pureology: Which of the Two Brands Is Better?

Updated: It’s previously stated in the post that Pureology is a non cruelty-free brand, which isn’t entirely true. The reason why that was stated previously was because they were acquired by L’Oreal, which is a brand that tests on animal and therefore not cruelty-free. Pureology, however, remains a vegan and cruelty-free brand, even though the parent company (L’Oreal) isn’t.

ColorProof vs Pureology: Who Makes the Best Shampoo?

Let’s look at both shampoos from the two brands and see how they stack in terms of price and effectiveness. Don’t forget your own preferences when you’re choosing so you don’t go for the wrong one.

This will be a review to further educate you on what the shampoos can do. The above section should make things clear to you based on the most important function of each shampoo.

Pureology Hydrate Moisturizing Shampoo

ColorProof vs Pureology
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If you’re using hair vitamins, you may need some shampoos to help you cool down the effect. Also, if you’re suffering from damaged hair or dry hair and need a solid product to help you hydrate your hair, a good shampoo can help.

One of the popular products in this line is the Pureology Hydrate Moisturizing Shampoo.

As you can see from the name, this shampoo can nourish your hair with moisture and turn it smooth and flourishing. It’s a vegan formula and doesn’t contain sulfate, thus providing good sized results.

It’s color-safe and you can use it for dry hair.

Living Proof products are packaged in larger packaging than Pureology products.


The main function of the Hydrate Shampoo is to simultaneously clean and moisturize color-treated hair.

It’s sulfate-free, like the ColorProof, and contains ingredients that not only nourish the hair but also protect hair color vibrancy.

It is good for dry hair and contains natural extracts to ensure you’re getting the right nutrients to keep your hair in tip-top condition.

ColorProof SuperRich Moisture Shampoo and Conditioner

Here is the shampoo:

ColorProof vs Pureology
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If you’re always on the lookout for vegan products to try, then you’ve just spotted one.

This shampoo and conditioner combo is ColorProofs answer to those who’ve been asking for a cruelty-free shampoo It’s based on vitamin E, vitamin B5, jojoba oil, and dead sea mud.

Now, let me explain some of the benefits of these ingredients so you can at least see what you gain from buying this.

Aside from being vegan, the shampoo is infused with vitamin E, which can support a healthy scalp environment. It also contains natural antioxidant properties that’ll help maintain hair growth while slowing down the action of free-radicals.

Aside from vitamin E, the combo meshes in vitamin B5, which helps prevent moisture loss and keep the cuticle strand smooth. It’s used in the conditioner and can serve as a cushion against dryness.

Jojoba oil is known to be a moisturizer, used in conditioners to protect against dryness and breakage. As you can see, there are a lot of benefits you stand to gain from buying and using this combo.

You may have to buy the shampoo and conditioner separately.

And here is the conditioner:

ColorProof or Pureology
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Important Factors to Consider

There are some other things that make the combo even more interesting.

Since ColorProof is a vegan brand, their products are gluten-free, sulfate-free, phthalate-free, carcinogen-free, keratin-free, and are never tested on animals.

If you’re a vegan, you already know this is an interesting product.

However, for those who want affordable shampoo or conditioner, this might not be for you. It’s not cheap so you may have to pay a lot for them.

The fact is that this combo can preserve your hair color while also adding more shine to your hair. Finally, it’s not heavy and is designed to protect your hair color from fading or damage from heating.

ColorProof vs Pureology: A Brief Look At Both Brands

About Pureology

Pureology has comparable products meant for harmed hair. Other cleaning conditioners that are intended to work after some time may make the hair dry.

Nonetheless, Pureology treatment which can assist with restoring dampness and give cell reinforcements to repair the hair cuticles. It is compelling for fixing over-pushed as well as porous hair cuticles.

Moreover, if your dry and dried out hair is weak and unmanageable, Pureology Hydrate Shampoo can be an advantageous arrangement.

It washes down the hair from the root to the tip. It is additionally ready to save and improve the hair shading, saturate and secure the hair shaft, and give sustenance to solid hair. The outcome is delicate and smooth hair that is easy to oversee.

About ColorProof

ColorProof is a haircare brand and has been around for quite a while. Although the name might imply a total focus on haircolor, ColorProof products aren’t limited to just that.

They have hairspray, mask, oil, gel, and a few other products for making great hairstyles. However, the brand may not be as diverse or even as popular as other brands, like Pureology.

That doesn’t mean you can’t find quality products in its line. To see how quality these can be, just check two of their shampoo and conditioner linked above.

Read: Is Curél Better than CeraVe?

We earn commissions if you purchase thru our link. Majority of products aren’t tested by the site owner (except a few). Content is from the research and feedback of users.


  1. I am a hair stylist Of 28 years and use ColorProof now but was a Pureology educator for 10 years and they are the same chemical makeup with Tiny differences and different owners. The same man designed both lines originally and they are both vegan, and completely cruelty free. Pureology does not test on animals. No animal by products etc…

    1. I read that also. I’m in the UK and absolutely love ColorProof products, but I have to order them from the US. Have never tried Pureology before, but it is more available here. I’m wondering if the fragrance is similar. I’m super sensitive to artificial fragrance and cannot tolerate most brands of hair care professional or drugstore, yet have absolutely no problem with ColorProof. I’m wondering if Pureology is similar when it comes to fragrance. Thanks!

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