E45 vs Aveeno: Which Brand Is BEST for Your Skin?

Looking for a quick comparison of E45 vs Aveeno? You’re on the right page.

If you have itchy or sensitive skin, you definitely want skincare products that are filled with natural ingredients. Fortunately, Aveeno and E45 have good options you can choose from.

Not only are these products essential in optimizing the health and beauty of your skin. They can also help you clear out the old skin so the younger and smoother skin comes out.

Not all products that are advertised can do this, however. This is why the excellent ones are crowded. If E45 and Aveeno come up with great products, why wouldn’t anyone want to choose them above any others?

If you’re stuck with both brands but just can’t figure out which one might be suitable for you, then keep reading.

In this article, I’ll be comparing the popular Aveeno Sheer Hydration Moisturizing Lotion with the E45 Dermatological Moisturizing Lotion.

In the course of doing that, I’ll also mention some distinguishing features of each product and brand. This is so that you can easily decide on the better one.

Also Read: Foreo or PMD: Which One Should I Go for?

E45 vs Aveeno – A Quick Overview

The main difference is that Aveeno is an American brand and company while E45 is a line of UK skincare products.

While the E45 Dermatological Moisturizing Lotion contains paraben, Aveeno Sheer Hydration Lotion doesn’t.

Also, the Aveeno is cheaper than E45, so if you want an affordable option, I’ll recommend you go with Aveeno.

E45 vs Aveeno – Product Reviews & Comparison


Aveeno is one of the popular American skincare brands.

Aveeno’s product range are widely available in US stores and are relatively cheap. Like many top brands, their products are very effective especially the moisturizer line.

Aveeno was founded in 1945 by brothers Albert and Sydney Musher, it traded hands a few times before it was eventually picked up by its current owners Johnson and Johnson in 1999.

They currently sell a variety of products to treat skin conditions which include treatment for psoriasis, urushiol-induced contact dermatitis, eczema, hives, chickenpox, pruritus ani, and of course sunburn.

Aveeno Sheer Hydration Daily Moisturizing Lotion

If you have dry skin, the Aveeno Sheer Hydration Daily Moisturizing Lotion is a good option. Not only is it gentle, but also very effective.

You can use it for treating dry patches that may be caused by persistent eczema. It’s available in an 18 oz pack and contains natural colloidal oatmeal and dimethicone skin protectant.

Colloidal oatmeal can help in relieving dry, itchy skin. It contains Avenanthramide, which is an antioxidant and anti-inflammatory plant chemical that helps in improving overall skin health.

Dimethicone skin protectant, on the other hand, has emollient properties that help increases skin hydration.

It is these special ingredients that set the Aveeno Sheer Hydration Daily Moisturizing Lotion apart from others.

Another significant plus of buying it is that it’s quite cheap. This makes it a good option for anyone looking for an affordable and effective lotion for driving up excellent skin moisture.

Also, the lotion comes in a pump-style container. This is particularly great for those who want to use it for their babies too.

With one hand to hold your baby, you could pump/dispense the liquid with your other hand. Thus providing an easy way to use and get maximum benefit.

E45 Cream

E45 is a selection of skincare products that have been around for some time now, though not as old as Aveeno Lotion. However, it’s one of the biggest brands in the UK with a great selection of skincare products.

It’s part of the Reckitt Benckiser Group in England. If you’ve been reading this blog for a while, you’ll have noticed a lot of our reviews focus on US brands and products.

This is one of our first rounds of reviews of UK brands. We’ll be looking at the Dermatological Lotion in the E45 line in this article.

E45 Dermatological Moisturising Lotion

The E45 Dermatological Moisturising Lotion is another moisturizing lotion that is specially made for relieving dry and sensitive skin.

The lotion is perfume-free, which is good news for those that don’t like to have any scent in their moisturizers. Well, a moisturizer doesn’t need to have perfume since that can be irritating for those with allergies.

That also means fewer chemicals in the product, which further puts it above other products in terms of naturalness. It’s light and doesn’t leave a sticky residue after use according to some users.

Moreover, it’s not limited to any particular sex; both males and females can use it. The E45 Dermatological Moisturising Lotion is equally dermatological so the whole family can benefit from it.

Fewer Ingredients List

Another great thing about the moisturizer is that it has few ingredients. So, if you have sensitive skin, the chances of getting an irritant are lower.

The lotion also has both soothing and staying power so it’s worth trying if you have itchy skin.

And while it is more expensive than the Aveeno Sheer Hydration Lotion, it’s very effective and many users are quite happy with the results they’re seeing from using it.

Finally, you can use it on the face or body and use it on your baby so it’s not only for adults. Essentially, this is a family-friendly moisturizer.

It’s important to understand that this is a UK brand and the product may not be readily available in US stores. If you’re buying from the United States, you may need to order online from such brands as Amazon.


Some people don’t mind paying a higher fee if the product is going to last longer. If that’s the case with you, then choosing based on this will be determined by the size of the container.

Also, it’ll also rest on whether you’re using it for the face or body. Generally, the lotion that you use on the face is going to last much longer since it’s a concentrated area.

However, if you’re going to use it on your body, the result will be different. Another thing to consider is how thick or thin the lotion is. If it’s creamy, then it’ll last longer as you won’t need a lot of drops to have good coverage.

Finally, if the price isn’t an issue for you, you can try both and see which one your body likes the most. Here, Aveeno wins. Their Daily Moisturizing Lotion is very thick. And not only that, it feels good to the skin too.

Compared to E45, the Aveeno Hydration Moisturizing Lotion is more affordable. It is specifically designed to care for dry skin and soothing the skin.

Final Words on E45 vs Aveeno

Both brands, especially Aveeno have proven that you don’t have to spend a fortune to get a quality skincare cream.

There are reports from users who have tried lush/luxury products only to find relief in the more affordable options. Whichever suits your preferences, E45 or Aveeno, go forth and try it. Many people are having good results.

Related: Is Kiehl’s Better than Clinique?

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