E45 vs Aveeno: Which Brand Is BEST for Your Skin?

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If your skin is sensitive you have to go with skin products that are organic, with little to no chemicals in their ingredient list. That is, go natural. Both Aveeno and E45 have products in this category that can help you care for your skin. 

Aveeno is well trusted, just as is E45, even though the latter is less popular than Amazon. 

Selecting the right product from either of these brands should help you start seeing improvement in your skin. 

As a result, this article will be a comparison of them both so you can see the pros and cons of each brand and how their products perform. This way, you are able to decide which product might be most suitable for your skin. 

In this article, I’ll be comparing the popular Aveeno Sheer Hydration Moisturizing Lotion with the E45 Dermatological Moisturizing Lotion.

Also Read: Foreo or PMD: Which One Should I Go for?

E45 vs Aveeno – A Quick Overview

The main difference is that Aveeno is an American brand and company while E45 is a line of UK skincare products.

While the E45 Dermatological Moisturizing Lotion contains paraben, Aveeno Sheer Hydration Lotion doesn’t.

Also, the Aveeno is cheaper than E45, so if you want an affordable option, I’ll recommend you go with Aveeno.

E45 vs Aveeno – Product Reviews & Comparison


Aveeno is one of the popular American skincare brands.

Aveeno’s product range is widely available in US stores and is relatively cheap. Like many top brands, their products are very effective, especially the moisturizer line.

Aveeno was founded in 1945 by brothers Albert and Sydney Musher, it traded hands a few times before it was eventually picked up by its current owners Johnson and Johnson in 1999.

They currently sell a variety of products to treat skin conditions which include treatment for psoriasis, urushiol-induced contact dermatitis, eczema, hives, chickenpox, pruritus ani, and of course sunburn.

Aveeno Sheer Hydration Daily Moisturizing Lotion

Skin, being the largest organ in your body, plays a number of roles that enhance your quality of life. For instance, your skin help’s your body to control its temperature and also protects it from harmful microorganisms by providing a physical barrier.

Your skin also dictates what you wear! How? You may ask? Your skin has thermoreceptors that help it sense your external temperature. With such significant roles your skin has, it’s vital that you care for it by using the right skin lotion.

One of the top options for you to consider is the Aveeno Sheer Hydration Daily Moisturizing Lotion.

Why choose Aveeno Sheer Hydration Daily Moisturizing Lotion for your skincare? 

Here are some of the benefits of this lotion:

Fast skin absorption

This lightweight sheer lotion is designed to absorb into your skin within seconds after application. Thus, you are assured of adequate skin nourishment within 1-2 minutes after application.

24hours skin hydration and nourishment

It’s manufactured with ingredients that have long-lasting moisturizing effects on your skin. Hence you are assured of adequately moisturized skin throughout the day.

It’s ideal for use in dry skin

The Aveeno Sheer Hydration Daily Moisturizing Lotion is perfect for individuals who have dry skin.

It’s manufactured with the use of natural and fresh oat flour ingredients that actively works to restore your skin’s moisture and shield your skin from harmful bacteria and UV rays by creating an impenetrable skin microbiome layer/barrier.

It works best in people who have sensitive skin

This lotion is formulated to be fragrance-free. Thus, you are assured of minimal to zero skin allergic reactions caused by the infusion of fragrance in skin lotion.

It can be used throughout all seasons

Its effectiveness isn’t limited to a particular season or a time of the year.

It’s easy to use

This 24-hour instant moisturizing lotion is easy to use since it doesn’t require you to follow any particular procedure when applying it. All you need to do is apply it immediately after taking a bath/shower and you are good to go!

E45 Dermatological Moisturising Lotion

The E45 Dermatological Cream is a treatment cream that’s formulated for dry skin.

The cream is enriched with ingredients like argan oil that helps reduce sunburn, eczema, dry psoriasis, itchy, and dry skin. If you’re looking for an affordable cream for the whole body, you should try this cream from E45.

It’s light and features ingredients that help calm rough skin and soothe dry, itching skin.

The cream is perfume-free, which simply means it doesn’t have any scent to it. If you’re very sensitive to smell from creams and lotions, you can opt for those that don’t have any scent.

These lotions are called “unscented lotions” and there are plenty of them out there. The E45 Dermalogica Cream is one of them. It’s dermatologically tested too, which means that it is safe for use on the skin.

This is even more important for those who have sensitive skin. If for some reason, your skin reacts when you apply cream, then it’s sensitive. You’ll need a cream that’s gentle and mild and clinically tested like this one.

This cream is available on Amazon, Walmart, Target, Ulta, and many of the popular retailer websites if you’re buying online. You can also check the official website to purchase directly from the manufacturer. 

Note that price may vary on the different storefronts where this lotion is available. 

Final Words on E45 vs Aveeno

Both Aveeno and E45 are good brands to pick your daily moisturizing cream from. The most important thing is to choose a brand that works with you. If you find Aveeno is cheaper and the moisturizer from there doesn’t have ingredients you don’t like, then go for it. 

On the other hand, if it’s E45 that suits your fancy because it’s more effective, then that’s what I recommend you go for. 

Finally, don’t base your decision on just price or brand popularity. What you want is a product that works for you, not the reputation of the brand even though that can be useful elsewhere. 

Related: Is Kiehl’s Better than Clinique?

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