Is Almay Cruelty-Free in 2022? SHM Answers!

No, Almay is NOT cruelty-free.

Almay is a brand known for beautifying faces, eyes, cheeks, and lips but without the harsh effects that sometimes come with cosmetic usage. As important as skin health is, many today are just as concerned to know: is Almay cruelty-free?

Is Almay Cruelty-free?

While there are many requirements necessary for a product deemed to be cruelty-free, the designation also depends on where the product is sold.

Given differing regulations, particularly in China where all cosmetics require animal testing, many beauty products sold as cruelty-free in one country may ultimately be used for animal testing somewhere else.

This is the case with Almay, which, as a brand under the Revlon umbrella, is a worldwide commodity. Based on Almay’s claims, it is cruelty-free as they do not test on animals.

However, the Revlon brand notes that they are compliant with regulations in the countries in which their products are sold. And since Revlon products, such as Almay, are sold in China, these products undergo animal testing.

Additionally, many of their products contain ingredients that are tested on animals. Some of these ingredients include Sodium Lauryl Sulphate, Sodium Palmate, Tea-Coumarin, Benzyl Alcohol, and Sodium Chloride.

Many of these common ingredients can be found in many other products that claim to be cruelty-free and/or vegan and cosmetics for sensitive skin. Sodium lauryl sulfate is the common form of detergents used today.

About Almay

Almay is an American cosmetics company that has been around since 1947. In 1987 the brand was acquired by Revlon. It produces a variety of makeup, skincare, haircare, and perfume products.

The products also include their True Match foundation, the best-selling foundation in North America and Europe. 

Almay presents itself as a product concerned with sustainability as they seek to use eco-friendly packaging.

The brand is health-conscious given its emphasis on being doctor tested. And restricting its products to being composed of only specific, hypoallergenic ingredients compatible with a variety of skin types. Particularly those with sensitive skin.

Given that the brand has been in existence since 1931, it certainly has earned its reputation for offering high-end, hypoallergenic beauty products.

Are Almay Products Cruelty-Free?

As with many mainstream companies, Almay has a policy of testing their products on animals when required by law and where they have no legal alternative.

For example, they do not test in the U.S. to avoid animal testing laws.

However, testing on animals is an essential part of the development process for many finished products, so Almay does what it can to avoid it. Also, testing product on animals is necessary to protect the consumers.

Almay Tests On Animals Where Required By Law

Almay tests on animals, when required by law only as is required by law. This is due to product safety concerns and external market demands where there are no legal alternatives. Or where other acceptable non-animal methods are not available.

Concerned With Your Health?

If you are more concerned with the healthfulness of your cosmetics. And at least complying with American testing standards, then Almay offers quality products without enduring irritation or guilt.

If you are looking to ensure that at no phase of the product testing, creation, or distribution anywhere in the world is it tested on animals, then you may want to find a different brand.


In conclusion, Almay is not cruelty-free. As a cosmetics company, Almay has no ethical issues with animal testing.

The only issue is that they do tests on animals where required by law and where there are no legal alternatives or other acceptable nonanimal methods are not available.

Almay tests on animals were required by law only as is required by law due to product safety concerns, and external market demands where there are no legal alternatives or other acceptable nonanimal methods are not available.

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