Is Aveeno Cruelty-Free in 2020? SHM Answers!

Is Aveeno a cruelty-free skincare and body care brand? The short answer is no.

They do not adhere to the guidelines to be considered a cruelty free brand. They do not give a lot of information regarding the situations they test on animals but they do not deny the fact they do it.

Aveeno is popular skincare and body care brand. Their brand is mostly sold in drugstores.

The name for their company is derived from the word Avena which is the scientific word for “oat”. When they first started, their products originally contained oat-based ingredients as their active ingredients.

Today the brand mostly contains synthetic ingredients. Aveeno is owned by the parent company Johnson and Johnson.

The company testing policy is on their website and their stance on the issue is vague at best.

They state that they only test on animals during the super rare circumstances in which the law of the government requires animal testing. If it is not required by law, then they forgo animal testing.

They also state they are seeking alternatives to animal testing.

They sell their products in stores in mainland China, so instead of pulling their products from that market, they are required to test them on animals.

They do not mention their suppliers for their products or ingredients, so even if their finished product was pulled from China and they stopped animal testing on their final product, there is still no guarantee that their suppliers are cruelty-free.

It is most likely that for them to be selling their product in mainland China, they are employing a third party to test the finished products and ingredients on animals.

Overall, Aveeno tries to mislead consumers with their statement by saying they only animal test on the very rare occasion it is required but any testing strikes them from being truly cruelty-free.

Related: Is Aquaphor Cruelty-Free in 2020? SHM Answers!

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