Is Curel Cruelty-Free in 2020? SHM Answers!

No, Curel isn’t a cruelty-free brand. That’s the short answer. 

However, I know you may want to know the reason for that. If that’s the case, the rest of the article is for you.

So, keep reading.

What’s the Curel Brand?

Curel is a rather famous affordable skincare and beauty brand. This brand offers not only skincare but also body care specifically formulated to hydrate and nourish dull and dry skin.

It has gained international popularity thanks to its fast-acting, efficient formulas with natural ingredients that are still very affordable.

However, since this brand offers products at an affordable price one wonders what ingredients, or techniques, are used to keep the price low.

So,

Is Curel Cruelty-Free?

A quick search across the international website and the FAQ shows us a tab where it says that none of its products are tested on animals. Neither in the international scene nor in the parent company in Japan.

The brand also claims to conduct world-class research and management to ensure all the brand’s products are cruelty-free.

However, a quick Google search proves this false. Curel buys some of its ingredients and manufactures some of its products, in mainland China. Likewise, the company also sells its products in this same country.

In China, it is required by law to conduct post-market animal testing.

This is a requirement of the Chinese authorities. And that, according to them, is to ensure the safety of a product for consumers. Whatever this might be.

That makes it likely that the ingredients used in Curel’s products, even those produced and manufactured for the international market, have undergone animal testing.

Final Words

If you love Curel, we encourage you to find animal cruelty free alternatives. And to message Curel asking them to take a stronger stance against the Chinese law and authorities that make animal testing necessary.

Encourage Curel to show that there are other ways to make products safe for commercial use that does not involve animal cruelty. In hopes that the brand will be able to have some effect when it comes to this law, and hopefully it gets overturned soon.

Related: Is Ahava Cruelty-Free in 2020? SHM Answers!

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