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No, L’Oreal is NOT cruelty-free.
Like many other popular brands, L’Oreal tests its products on animals.
And any brand that does animal testing is not cruelty-free nor is it a vegan brand. It’s only when a brand doesn’t use animal derivatives in its products that it can be said to be vegan.
However, the problem is that it’ll be present in some products and absent in others. When you see reference to a brand not being 100% vegan, that’s what it means.
And in my opinion, may not have a lot to deal with cruelty to animals. What brands should stop is putting animals through strenuous and life-threatening tests in the name of advancing product manufacturing.
If you think about cosmetic brands, the first one you will think of is very likely L’Oreal.
L’Oreal was created by the chemist Eugène Schueller in 1909. And soon it grew in size (by purchasing plenty of smaller cosmetic and dye companies). The brand gained popularity until it became the big multinational we know of today…
This famous brand has come into fame for offering good quality yet reasonably priced cosmetics… so it is just natural to wonder if they are cruelty-free and against animal testing.
Is L’Oreal Cruelty-free?
A little excerpt that we can read on their website tells us that they were able to end animal testing without making their products any safer or cheaper in the year 1989…
And that in the year 2013 they stopped testing on animals anywhere in the world and delegating the task to other companies… unless, that is, the regulatory authorities of the country require it.
A quick Google search also shows that the brand operates in China, where animal testing is required by law.
When asked about the tests to their products carried out by the Chinese regulatory authorities before L’Oreal products can be sold in China, they answered they think those tests are unnecessary, but they cannot do anything to prevent them.
All in all, L’Oreal does not test on animals anywhere in the world except for China… where plenty of its products are not only sold but also created and manufactured.
Therefore, L’Oreal is not fully cruelty-free.
Some of L’Oreal products sold all over the world do not test on animals anymore. This does make them “cruelty-free” to some extent.
However, by selling in China, L’Oreal is financing and supporting the usage and mistreatment of animals.
These finances are often in place to test cosmetics on animals. And, therefore, making the statement “money comes before animal protection” true in their case.