You’ve probably come across the term ‘The Ordinary’ in the beauty world before. It’s a term that’s been thrown around a lot over the past few months, and for good reason.
The brand stands out from the crowd with its commitment to natural, minimally processed ingredients, an emphasis on balance, and a focus on efficacy over appearance.
They don’t claim to be the ‘ordinary’ or the ‘ordinary brand’ for nothing. Let’s take a look at the Ordinary and see if it’s the right brand for your skincare needs.
What is The Ordinary?
The Ordinary is a skincare company based in Canada. They’re committed to following the scientific approach to beauty, which means they use safe and effective ingredients.
They don’t believe in too many flowery or perfumed ingredients that are only there to make something smell good but do not affect your skin.
Their products range from serums and moisturizers to sunscreens and cleaners. Their prices are also lower than many other brands because they keep their production process as simple as possible.
The Brand’s Commitment to Natural Ingredients
The Ordinary is committed to using natural, minimally processed ingredients and an emphasis on balance. This brand is a great option for those looking to focus on the efficacy of their skincare.
Ordinary’s commitment to natural ingredients means that you can trust that your skin will be getting substances that are unaltered by synthetic additives.
They don’t use anything in their formulas that have been deemed unsafe by the FDA. That commitment speaks volumes about the Ordinary’s reliability.
Another perk of The Ordinary is how they prioritize balance in their products.
You won’t find any “active ingredient-only” formulas here – only formulas with a balance of watery and oil-based actives so your skin doesn’t get stripped either way.
This also means that you won’t have any adverse reactions from using this brand because it’s sensitive to your individual needs.
They Focus on Efficacy
The Ordinary is a skincare brand that focuses on efficacy over appearance.
They take an opposite approach from brands that are obsessed with the packaging and how it looks. Instead, they focus on what’s inside the bottle.
Their products are formulated with honesty and without any ‘fancy’ bells or whistles that may add to the cost of the product but won’t actually make your skin better.
The Brand is Committed to Balance
The Ordinary is committed to being balanced.
They believe that skincare products should be simple and natural and minimally processed. This philosophy is also reflected in the brand’s pricing strategy.
Most of their products are priced below $10, often under $5 – which is unheard of in the beauty industry.
The Ordinary has a strict policy on ‘no added fragrance,’ and they don’t use unnecessary fillers like sodium lauryl sulfate or petrochemical-derived ingredients.
The Bottom Line
The Ordinary is an excellent brand for your skincare needs.
The brand stands out because they use natural and minimally processed ingredients, emphasizes balance, and focuses on efficacy over appearance.
Their commitment to less is more when it comes to ingredients is admirable and their ethical practices.
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