Is Yardley Cruelty-Free in 2020? SHM Answers!

Yes, Yardley is cruelty-free.

Yardley (also known as Yardley London) is a well-known beauty, skincare, and perfume brand.

The company started off in 1770 as a small perfume shop with moderate success.

And in 1823 they are bought off and renamed “Yardley and Statham perfume company”.

They soon start getting popular and becoming bigger thanks to buying off and merging with other smaller companies, until they become the enterprise we know of today.

A popular brand with an “all-natural”, eco-friendly marketing.

However, plenty of brands that use eco-friendliness as part of their marketing tactics still test on animals, so is Yardley cruelty-free?

Is Yardley Cruelty-Free?

A quick search on the website shows us right on the front page a little “cruelty-free” stamp.

A little more research at the bottom of their page shows us a tab called “Responsible supply chain”. Here, the brand insists that no animal harming is used in the creation of their products.

No animal testing is made by 3rd parties on their behalf. And no animal-based ingredients are used if they might damage animal welfare.

And finally, it states on the site that rigorously tests, and checks, the creation of every product to ensure no animal testing was carried in any of their ingredients.

Likewise, they do not sell their products in China, where animal testing is required by law. So, none of Yardley’s ingredients are sourced from China.

And none of its products are manufactured in the country either. In addition, their name does come up in numerous cruelty-free databases.

Conclusion

Therefore, Yardley is 100% cruelty-free. The brand’s products are fully free from animal testing and we congratulate them on their strong stance against animal cruelty.

However, they do not seem to be vegan. If you’re looking for a good brand that is also vegan, you can look at our archive here. A lot of brands aren’t only cruelty-free. But also vegan too.

Related: Is Avene Cruelty-Free in 2020? SHM Answers!

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