Loreal Excellence vs Preference: Which is Better?

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Excellence and Preference are two Loreal hair dye products that promise to color your hair permanently. While Excellence has been in use for a long time, the new version, Preference, is said to be more effective.

As a result, there has been a lot of confusion between customers of the brand as to which product is better. If you are also confused, then this short article is for you.

To help you choose between Loreal Excellence and Preference, below are the important factors we are considering.

Loreal Excellence vs Preference: Which is Better?

Let’s compare both products and which one you should choose:


When compared to temporary hair dyes, both Preference and Excellence offer a wider range of benefits.

This includes a more natural appearance, full coverage, and the encouragement of frequent shampooing, which promotes healthy hair.

Preference can last for a total of eight weeks. It’s formulated with a serum that preserves the color for a longer period. In this way, it’s able to hide all traces of grey hair.

If you want to avoid constantly being on the lookout for the appearance of grey hairs, choose Preference. The duration of Excellence, on the other hand, is only four to six weeks.

This is not a particularly long time frame, but it can be inconvenient if you recently lightened your hair color and have a new growth that needs to be covered up with color.

So, if you want something long-lasting, Loreal Preference is your best option.

Coloring Treatment

Depending on the nature of your hair, this factor may make the difference between the two hair dyes.

Pre-color treatments are highly recommended if you want to lighten the color of your hair, remove extra buildup, prevent your scalp from getting burned, and minimize chemical damage to your hair.

These treatments also guarantee uniform coloration by providing the best possible foundation for subsequent applications.

Excellence has a pre-color treatment, which will protect your hair’s delicate cuticle from the dyes. It will also help the dye adhere better by removing the natural oils that act as a barrier.

However, it’s important to note that grey hair can be stubborn to dye and may need extra time to fully absorb the color.

The use of a pre-color treatment will facilitate the penetration of color molecules. However, Preference offers a post-color treatment.

While this may not seem like a big deal, remember that coloring your hair can cause it to become dry and brittle.  As a result, your hair may become less glossy and brittle over time.

Preference’s after-color treatment, made using natural oils, will bring out the sparkle in your hair color. As a bonus, the color won’t fade with time, making Preference the more long-lasting choice.

Ease of Application

If you are new to hair dyes, Preference is not the best option for you. Even though Preference and Excellence provide accompanying instructions, their ease of application is not the same.

This is because Preference has a runnier consistency than Excellence. As a result, It’s likely to trickle down your face and down your neck.

It might also ruin your hearing and discolor anything you wear. Because it’s a permanent dye, you may have trouble getting rid of all the stains.

Available Colors

There is a lot of opportunity to create your own signature hair color with Excellence’s 42 available colors. Auburn, ashy, copper, bluish undertones, and various colors of crimson, and black are just a few of the most popular.

For this reason, Excellence is suitable for those who seek versatility and a striking physical appearance.

Preference, on the other hand, offers only a limited palette of tones, including platinum blonde, black, and a few undertones like mahogany and ash.

Price Point

While prices can vary based on region, sales, and specific retailers:

L’Oreal Excellence: Given its triple-care formula and focus on mature hair, Excellence often comes with a slightly higher price point than standard hair colors.

L’Oreal Preference: While it’s also positioned in the premium segment due to its fade-defying claims and expansive shade range, Preference can sometimes be found at a more accessible price point than Excellence.

Formula Composition

L’Oreal Excellence comes with a protective serum, coloring creme, and a conditioning balm.

The combination of these elements ensures the hair remains protected during the coloring process and feels softer afterward.

Its formula is renowned for its conditioning properties, ensuring the hair doesn’t feel overly processed.

Preference features a gel-like consistency, which is easier for many to apply. The formula also includes a shine-extending conditioner, aimed at keeping the hair glossy and vibrant for up to six weeks.

It’s fortified with UV filters to safeguard the hair color from sun-induced fading.

Which One Should You Choose?

Your selection between L’Oreal Excellence and Preference largely depends on your primary hair concern:

If gray coverage, especially stubborn grays, is your main priority, coupled with a desire for a more natural-looking finish, then Excellence is your pick.

If you’re hunting for a color that promises vibrancy, longevity, and a broader palette of shades to choose from, Preference would be the way to go.

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