Pureology is a well-known brand. It is recognized for being expensive and high-end.
The price point for Pureology shampoo and conditioner is on the higher end of what most consumers would be willing to pay.
Let’s take a quick look at the ingredients. This will give us insight into the hefty price tag.
Why Pureology Is Expensive
Green Tea Extract: Green tea extract is widely known to be full of Vitamin B. Vitamin B softens hair follicles and provides nutrients to strengthen the roots.
Aloe Vera: Aloe Vera is incredible for keeping your hair silky, smooth and hydrated. It also works wonders to relieve your dry and itchy scalp.
Ylang Ylang: The purpose of this ingredient is to control the sebum on your scalp. This will keep your hair full of hydration without the risk of clogging your scalp’s follicles.
Anise Oil, Bergamot Oil & Patchouli Oil: This blend of oils gives the shampoo and conditioner its aroma without synthetic fragrances.
What You’re Paying for
In many cases, we don’t only pay for what’s in a product, but also what’s not in it.
In other words, many hair care products on the market today are full of synthetic fragrances, sulfates, parabens, chemicals, and ingredients that damage hair coloring.
Pureology, on the other hand, does not contain any of these toxic substances. This, therefore contributing to its exclusive pricing. Furthermore, the formula is vegan, making it suitable for all.
How Pureology Is Seen In the Industry
Salon stylists and many professionals in the industry recommend Pureology to their clients.
The combination of essential oils, natural extracts, naturally-derived ingredients, and proven formula is the reason why this haircare brand is pricey.
Lastly, the formula is way more concentrated compared to other brands. This means you can use less each time you shampoo and condition. You won’t run out of Pureology nearly as quickly as other brands.
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