Devacurl vs Shea Moisture: Which is Better?

There are quite a number of people searching for guides to help them compare hairstyling creams, and Devacurl vs Shea Moisture is one of them.

However, there are only a few good sources/guides providing information on these products. That’s why I’ve decided to come in and write a few detailed comparison articles on them.

I want the guide to be informative, useful, and actually beneficial to anyone that comes across it. Therefore, you might find them quite a bit longer (like this one) than similar guides on this site or elsewhere.

However, I’ve divided it into several sections to help you skim around – if that’s your thing.

In this article, you’ll learn more about Devacurl and Shea Moisture as well as some of their popular skincare products.

This guide will go into great detail about their hair styling cream and similar products for anyone who wants to choose one.

At the end of this article, you should be armed with enough information to make an informed buying decision.

If that’s clear, let’s start the comparison.

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Devacurl vs Shea Moisture – A Brief History

The beauty and skincare niche has a lot of products with numerous brands behind them. If you’re a woman, you’re lucky to have so many brands to choose from.

Everyone is spoilt for choice.

If you’re eyeing a particular beauty or skincare product, there is a chance that there are a lot of products similar to it. Some might even be better in terms of price, quality, and effectiveness.

Of all these brands, we have Devacurl and Shea Moisture. They’re good brands with lots of hair treatment and skincare products in the market.

They’re equally popular for their moisturizing cream that can work wonders for your hair.

While this might be enough for some, you may want to know a little more about them. If that’s the case, you’ll find this useful. If not, you can skip to the comparison section.

About Shea Moisture

Devacurl vs Shea Moisture
This company has been around a bit longer than Devacurl. Therefore, you can expect better products or at least some experience and expertise you wouldn’t find with Devacurl.

That does not necessarily put them ahead of Devacurl, though. But looking at what those accumulated experiences can bring, I’d wager they should be able to play the game better.

Having been around LONGER.

Shea Moisture was founded in 1991 by Richelieu Dennis and Nyema Tubman, both Liberians. Unlike Devacurl, which is a haircare brand, Shea Moisture is actually a personal care brand.

However, you’ll find that they have similar products at some points. Shea Moisture focuses on conditioner, shampoo, and body wash.

Just like any other brand that focuses on personal care, you’ll find they have a list of products like conditioners, curl enhancers, shampoos, body wash, moisturizers, shea butter, body lotion, and a lot more products.

If you’re looking to take better care of your skin and hair, you’ll find a lot of products from this brand.

About Devacurl

Devacurl vs Shea Moisture

Devacurl started in 1994, 26 years ago in New York City by Lorraine Massey, an acclaimed author, and curl connoisseur. Then, it was only a small salon specializing in curly hair in the big city.

After seeing big success, the company decides it’ll make its own product to help as many people get the best of their curls. The promise is to make a product that is free from sulfate, paraben, silicone…100%.

Products that are free from animal ingredients – instead, packed with plant and natural ingredients.

A lot of their customers, while initially trusting the company have come to realize that it isn’t what it used to be.

Some felt that despite spending a lot of money, they’ve not been able to replicate the beauty of their naturally curly hair Devacurl gel products.

That’s why there are now a lot of searches for other brands – that can really replace them.

And hopefully, this will be one of the articles comparing the brand with others…that way you can see what other brands can offer and possibly get a good replacement if you want to ditch Devacurl.

So, if you’re experiencing hair loss and scalp damage due to using Devacurl, there are a lot of other brands out there worth looking at.

Don’t forget that Devacurl isn’t the only brand under scrutiny by users. Wen, a Hollywood brand, faced a lawsuit due to bad practices.

Hundreds of women sued the brand and the FDA was involved in the resulting lawsuit.

This is not to show that there are no longer any good brands out there. Rather it’s to open your eyes to the possibility of being gamed by a brand you’re loyal to.

And that, if it happens, there is always another brand out there that is ethical and morally upright.

So, let’s get into the review:

Devacurl vs Shea Moisture – Product Review

DevaCurl SuperCream Coconut Curl Styler vs Shea Moisture Curl Enhancing Smoothie

Devacurl vs Shea Moisture

There are obviously a lot of styling creams on the market. But just as there are good ones, bad ones exist too. For that reason, you may find it hard to choose what will suit your hair. Not only that. There are tons of them too.

So, sifting through may be cumbersome; probably a few days work, especially if you’re busy. However, you don’t have to worry about spending that time.

There are only a few you should concern yourself with. And if you’re reading this, you already know that both Devacurl and Shea Moisture make good creams you can try.

Therefore, I’ll be putting both DevaCurl SuperCream Curl Styler and Shea Moisture Moisture together. You’ll be able to see what makes the products thick, how they differ, and most importantly, the pros and cons of both products.

What to Expect in this Section

After reviewing a lot of personal care and beauty products and comparing dozens of them, I’ve found this. No matter how similar the two products are, they will have some distinguishing features.

So also is the similarities. Therefore, looking at two products from this perspective will reveal a lot of things for you.

You’ll see which one is superior in terms of packaging, price, ingredient, texture, and effectiveness.

Devacurl vs Shea Moisture – Quick Comparison

If you have thicker hair, then go for Shea Moisture as the texture is thick and might be too heavy and weigh down thinner hair.

On the other hand, Devacurl is suitable for fine hair so that’s what you should go for if you have thin hair. Also, Devacurl Supercream is cheaper than the Shea Moisture Curl Enhance and both are cruelty-free.


I know some of our readers will not want to buy a skincare product without first seeing the ingredients.

If you’re not concerned about this, then you need to change that. Knowing what ingredients are inside the product you use on your skin is very important.

A lot of companies still use harmful substances in their products that you don’t want on your skin. Just reading the ingredients before buying any beauty product can save your skin a lot of trouble.

That’s the definition of caring for your skin (Isn’t that the reason we buy skincare products in the first place?).


Similar to Shea Moisture, the Devacurl Supercream is enriched with coconut oil (Cocos Nucifera), Glycerin, Hydrolyzed Jojoba Protein, and a few other items.

Glycerin, as it’s known, is a moisturizer/humectant that traps moisture in the hair. This helps to keep the shaft soft and shiny. Cocos Nucifera (coconut oil) can help reduce baldness and assist in hair growth.

It’s also known to reduce protein loss in the hair. Hydrolyzed Jojoba Protein bonds to the hair and reduce friction which helps minimize hair breakage. It contains Cetyl Alcohol though.

Even though it’s an emollient and emulsifier, I personally wouldn’t buy it. I don’t want alcohol in any product I use on my body.

Shea Moisture Cream

Now, what about the Shea Moisture Curl Enhancer. This product is enhanced with coconut and neem oil in addition to shea butter. First, neem oil has properties that help hair follicles grow and function properly.

It also reduces hair thinning, leading to thicker, fuller, and luxurious hair. Coconut oil helps moisturizes the hair, which means more softness and longer hair. This is what you enjoy when using the Shea Moisture Cream.

Before closing this section I want to talk about another thing. Both products have a lot more ingredients that I didn’t mention here.

And I suspect that the Shea Moisture Curl Enhancer Cream has more quality substance in it than the Devacurl Supercream. After all, it’s more expensive.

Devacurl vs Shea Moisture – Price

In terms of price, Shea Butter is more expensive than Devacurl, but not by a lot. I consider the price of both products to be fair though since they’re both cruelty-free.

I’m more inclined to Shea Moisture though since the reviews are positive. There are also no fear of hair loss or scalp damage occurring due to using Shea Moisture, compared to Devacurl. In all, you have to decide for yourself.

Devacurl vs Shea Moisture – Final Thought

Now that you’ve been presented with (interesting?) facts about both brands, it’s yours to make a decision between the two now.

If you’re looking for cruelty-free hair care products, both Devacurl and Shea Moisture offer you the best out there. I’ll recommend you go for Shea Moisture since it’s safer and isn’t popular with lawsuits over “bad side-effects”.

It’s more expensive, however, but might be worth it in the quality you get.

Related Article: Is Bumble Bumble Better than Aveda?

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