Has Redken Rough Paste 12 been discontinued? No, the Redken Rough Paste 12 has not been discontinued.
The Rough Paste 12 went out of stock around January 2022 and quite a lot of people were concerned and anxious about its discontinuation.
There have also been a lot of requests for alternatives.
However, I don’t think that is necessary because the product was only scarce for a few months.
Redken has confirmed that the product is still in production. And right now, it is back in stock.
So, go to your favorite stores and order the product. It is currently available on Redken’s official website as well as Amazon, as confirmed by some users.
How to Know a Product Is Discontinued
One thing I like Redken for is that they actually have a page where they list all of their discontinued products.
On this page, you can find all of the products that the brand has stopped producing.
So, if you are unable to find your favorite products, you just op on to this page and check.
If it is there, then that means the product is no longer in production.
However, if you can’t find it there, it might mean there is just a shortage in circulation. So, you’re then assured it’s still around and can keep looking.
Here is the page: Discontinued Products – Redken
Note on the page:
Of course, I’ve gone through the page.
I searched for a couple of discontinued products and I found them.
However, there are some I couldn’t find on the page and yet they are discontinued. Take the Redken PH Blonder, for example.
The product has been discontinued/rebranded but is nowhere to be found on the page.
I’m sure it is discontinued because Olaplex sued Redken for the PH Blonder and won.
Since then, the product has been discontinued. The same thing with the Rough Paste 12, I couldn’t find it there.
That’s to say you might not find some products there even though they are discontinued.
Redken Rough Paste 12 Alternative
As I mentioned before, this product hasn’t been discontinued.
So, you can find it on Amazon, Ulta, or Hair.com. In fact, Redken still lists it on its website as at the time of this writeup.
However, if you really want alternatives, here are some options to consider:
- Redken Brews Liquid Matte Hair Styling Paste
- American Crew Defining Paste
- Goldwell StyleSign Creative Texture Roughman Matte Cream Paste
- Redken Rewind 06 Styling Paste
- Alterna’s Styling Clay
Please don’t shop for this product on eBay. The price there is always too expensive especially if a product is just discontinued.
If you can’t get it from your favorite stores, just wait until they are fully back in stock. That way, you pay the normal price.
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