Kevin Murphy vs Aveda: Which Brand Should You Buy?

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In the ever-evolving world of hair care, two titans have consistently managed to catch the eye (and hair) of discerning consumers: Kevin Murphy and Aveda.

With both brands being synonymous with luxury, eco-responsibility, and unmatched performance, choosing between them can often feel like a Herculean task. For those seeking an in-depth comparative analysis, you’ve come to the right place.

Kevin Murphy vs Aveda: How They Compare


While both brands tout sustainability as a core tenet, their approaches offer nuances worth exploring.

A trailblazer in “skincare for your hair,” Kevin Murphy adopts a micellar method in its formulations. This ensures deep cleansing without stripping essential oils. Touting “beauty with a conscience,” the brand recently transitioned to using 100% Ocean Waste Plastic (OWP) for packaging, dramatically reducing its carbon footprint.

With its roots deeply entrenched in Ayurvedic beliefs, Aveda takes a holistic approach to beauty. Their commitment to the Earth and its communities is robust, emphasizing naturally derived ingredients, responsible sourcing, and recyclable packaging. Their mission goes beyond hair, encompassing a holistic view of well-being.

Product Range & Efficacy

While ethos is integral, the proof, as they say, is in the potion. How do these products actually perform?

One word consistently associated with Kevin Murphy products is “weightless.” The brand’s formulations focus on retaining hair volume. The Plumping line, infused with eyelash thickening and lengthening technology, is a testimony to Murphy’s innovative approach. Rare ingredients like Kakadu Plum, Orchid, and Lotus Flower extracts often make their way into these hair elixirs, ensuring potent hair health benefits.

Aveda’s expansive range caters to varied hair needs. Whether it’s the Invati Advanced range, addressing thinning hair concerns, or the Be Curly line designed for those with coiled locks, there’s an Aveda product for every hair type. Their emphasis on Ayurvedic ingredients like Ginseng, Turmeric, and Amla ensures a potent dose of nature in every drop.

Price Points

Slightly edging towards the high-end spectrum, Kevin Murphy’s pricing reflects its exclusivity and targeted solutions. While accessible in salons and select online retailers, it’s often seen as a prized possession in one’s haircare arsenal.

With a broader range, Aveda offers varied price points, making it accessible to a wider audience. Their products, while premium, often come with a slightly lower price tag compared to Kevin Murphy. With standalone boutiques, spas, and a vast online presence, Aveda’s accessibility is notably widespread.

Consumer Feedback

Reputation, they say, is everything. So how do these two giants fare in the eyes of their devoted users?

Kevin Murphy’s users often laud the brand’s transformative results, especially praising its weightless finish. Products like the Hydrate-Me.Wash have amassed a cult-like following, with users celebrating its intense moisturizing properties without the greasiness often associated with hydrating products.

A brand that has been around for a considerable period, Aveda enjoys steadfast loyalty. Consumers appreciate the multi-sensory experience – the natural fragrances, the textures, and the tangible results. Lines like Damage Remedy and Color Conserve often earn accolades for their efficacious results, especially for color-treated hair.


The choice between Kevin Murphy and Aveda boils down to personal hair needs and brand affinity. Both brands, with their unwavering commitment to sustainable beauty and performance, have carved a niche for themselves in the haircare realm. Whether you lean towards the innovative formulations of Kevin Murphy or the holistic allure of Aveda, rest assured, your tresses are in expert hands.

Kevin Murphy’s HYDRATE-ME.WASH vs. Aveda’s Shampure Nurturing Shampoo

Who It’s Made For

Kevin Murphy’s HYDRATE-ME.WASH: A quenching solution for parched tresses, this shampoo is formulated specifically for hair that’s in desperate need of hydration. Those with naturally dry hair, or locks made brittle from styling and environmental factors, will find solace in its moisture-infusing properties.

Aveda’s Shampure Nurturing Shampoo. Intended to nurture the hair and calm the senses, this shampoo is designed for the universal user. Its gentle formulation ensures it’s suitable for daily use, making it an ally for those seeking gentle cleansing and a tranquil shower experience.



  • Kakadu Plum: Rich in Vitamin C, it offers lustrous shine and manages the oxidization and aging process.
  • Shea Butter: Delivers essential hydration to the scalp and hair, sealing in moisture.
  • Bergamot Essential Oil: A natural source of antioxidants, its aromatic essence also soothes the senses.

Shampure Nurturing Shampoo:

  • Morikue™ Protein: Derived from Brazil nuts, it fortifies the hair.
  • Calming Aroma: A blend of 25 pure flower and plant essences, it promises serenity and a spa-like experience.
  • Lavender: Celebrated for its calming properties, it also nurtures the scalp.


Kevin Murphy’s HYDRATE-ME.WASH: Housed in bottles made from 100% Ocean Waste Plastic, the brand takes a significant step towards a sustainable future. The packaging echoes its commitment to ‘Beauty with a Conscience.’

Aveda’s Shampure Nurturing Shampoo: Aveda’s packaging for the Shampure line is made of 100% post-consumer recycled materials, bolstering its pledge to environmental responsibility. Furthermore, the formulation is silicone-free, sulfate-free, and vegan.

Price Point

Kevin Murphy’s HYDRATE-ME.WASH: Generally positioned in the high-end bracket, this shampoo is a premium investment in hair health. The price reflects its niche ingredients and targeted solution for dry hair.

Aveda’s Shampure Nurturing Shampoo: While Aveda is a premium brand, its pricing strategy for the Shampure line offers a mid-range position. It’s accessible for those looking to indulge in a luxury experience without a significant financial outlay.

User Feedback

Kevin Murphy’s HYDRATE-ME.WASH: Users often extol its ultra-hydrating properties, emphasizing the transformation from brittle to silky-smooth locks. The aromatic essence also garners praise, offering an invigorating wash experience.

Aveda’s Shampure Nurturing Shampoo: The Shampure line has a devoted fan base that swears by its calming properties. The gentle cleanse it offers, suitable for daily use, makes it a staple for many. The signature Aveda aroma is also a consistent point of acclaim.

Final Verdict

Choosing between Kevin Murphy’s HYDRATE-ME.WASH and Aveda’s Shampure Nurturing Shampoo hinges on individual needs.

If intense hydration and rejuvenation for dry hair is the quest, Kevin Murphy emerges as the winner. However, for those seeking a gentle, daily cleanser with a focus on serenity and sensory pleasure, Aveda’s Shampure is the go-to.

Remember, beauty is deeply personal. Both these products, with their unique offerings, champion the cause of hair health and well-being. Your unique hair narrative will determine which of these becomes your shower-side companion.

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