Wella vs Goldwell: Which of the Two Brands Is Best for You?

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Are you wondering about Wella Vs Goldwell and which brand to choose out of the two? You’re on the right page. If you miss it, you can find dozens of other reviews on a lot of brands on our page here.

The battle to find the better shampoo for colored hair falls between these two well-established names.

Wella vs Goldwell is an epic battle, however, let’s take a closer look at which could offer more for you. Here are the reasons for which is best for your color-treated hair.

When you’re looking at both brands, you should consider two important factors. The first is if you’re doing your hairstyling in a salon or at home.

If you’re doing it yourself, you should try to consider the brand that’s most suitable for you. And is not expensive. In most salons, they’ll already have the product that they use.

You should confirm if this product is good for your hair or not.

The second is to choose one that’ll not damage your hair. There are many products out there that promise glossy, Rossy, shiny, and even elegant hair.

However, if the product is not compatible with your hair, it may not result in a good result.

For example, if you’re selecting a shampoo, try to read reviews on the product page. You’ll see people sharing their experience and what type of hair they have and what result they got.

This way, you become well informed and are able to choose the right product for your hair.

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Wella vs Goldwell: Which One Should I Choose?

If you like warmer results, you may want to go with Goldwell and for a cooler result, it’s Wella. Also, Wella gives a lovely shine and better hair condition when you’re changing hair color.

If you want a brand with a line known for its richness of good ingredients, then it’s Goldwell.

Wella Vs Goldwell: Background Information



Wella has been very established in the hair care business since 1924. They are commonly known for their hair color line and launched their line of shampoo in 1974.

Goldwell is a more recent hair and cosmetic company that was founded in 1948. Their first launched product was a solution to perm hair at room temperature.

By 1956 they had already launched their first shampoo. Both are German hair product companies and in recent years have been producing their own lines of shampoo developed to protect colored hair.

Wella Vs Goldwell: A Quick Comparison

Wella Invigo Brilliance Color Protection shampoo offers three different versions aimed at the three different types of hair. Fine to normal hair and coarse hair, but they also offer a moisturizing shampoo for coarse hair.

Goldwell offers an all-in-one approach with its Dualsenses shampoo.

It is aimed at treating 4 different types of hair.

Fine to normal hair, normal to thick hair, a scalp treatment shampoo for colored hair, a rich repair for dry or brittle colored hair, and a curly twist for curly or wavy colored hair.

Effectiveness of the Two Products



Wella has been known to have a great Brilliance product but recently introduced a new version. The old version worked very well and left the hair with a great smell.

Until recently their new version leaves many people with dry hair that doesn’t have a pleasant smell.

Many of the hair care professionals and community are calling for the original formula to be brought back. It’s sad that their new formula doesn’t work well at all.

Goldwell is sticking to their formula and the results are an obvious tip-off. Their shampoo line leaves hair shiny and fresh smelling while remaining soft and smooth. It is remarkable how this product line keeps hair looking fresh for so many weeks.

In this case, the clear winner is simply Goldwell.

Cost Comparison

Wella Invigo Brilliance is costing a premium of nearly 30 dollars for a 33.8oz. But as it seems, many online webshops are slashing prices to half. The reviews for this new version are driving the price downward at a steady pace.

Goldwell Dualsenses is charging a whopping 60 dollars for a 33.8oz bottle. Then again, for the amazing effectiveness of their product, it will be worth it.

Hair salon prices for a commercially sold hair care product are to be expected.

Wella Vs Goldwell: The Differences

Wella is boasting that their Invigo Brilliance blend has copper encapsulating molecules that help maintain color and vibrancy.

It also mentions that it has a pH control for longer-lasting color. It contains Histidine and Vitamin E to prevent oxidation and protect color.

Goldwell Dualsenses is going the natural route by adding pomegranate extract to treat and clean colored hair. As an added bonus they also add Blackberry, Lychee, Raspberry, and Watermelon for their signature fragrance.

Well Vs Goldwell: Conclusion

Both brands are good. And choosing might be dependent on what product you’re looking for.

At the end of the day, it’s the brand that gets you results and does not damage your hair that wins. Let’s know in the comment which one you’d like to choose after reading this article.

Related: Weleda Skin Food vs La Mer: Which Cream Should I Go for?

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2 Comments

  1. I am getting the kerasilk hair straightening at a salon. I have wella brillance conditioner. Can I still use it. I intend to buy the kerasilk shampoo

    1. Hi Suni,

      I think you’re talking about the Goldwell Kerasilk Shampoo and the Wella Brilliance Conditioner. If that’s the case, I don’t see any problem using them together. Your shampoo is designed to help you remove dirt/buildup and oil from your hair. While the conditioner helps in softening hair and restoring moisture to dry hair.

      If you’re coloring your hair, then the Goldwell Kerasilk can also preserve hair color and health. The shampoo is made from Keratin, which not only keeps your hair glossy but can complement the straightening as well.

      If you’re unsure, you can also ask any professional at the salon.

      Let me know if this answers your question!

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