Aesop is arguably one of the most expensive skincare brands out there. An Australian luxury skincare brand, Aesop has been touted as a luxury brand with a difference.
Why is the brand expensive? Do Aesop products work? And is it worth spending your money on Aesop or looking for other brands? We answer all of these and more in this article.
Aesop is owned by Natura & Co, a Brazilian company.
The brand focuses on skincare products but also has hair care products that range from soaps to fragrance to hand wash and all that’s in between.
Aesop is known to avoid traditional marketing avenues explored by other luxury brands.
Instead, it focuses on designing products that tell a story and ensuring its stores and related materials are distinctive. This helps drives word of mouth, which has kept the brand in the limelight.
A lot of big brand media outlets like Chicago Tribune, HypeBeast, British GQ, and other smaller publishers have covered the brand and its stunning product line.
The brand is equally popular for its expensive product lines, with many wondering what the cost/value ratio is. In the next line, we look at some of the reasons the price of its product is what they are.
The Good About Aesop
- The brand’s products are Leaping Bunny approved, which means they’re vegan
- Aesop’s skincare and haircare lines are made from natural ingredients
- Lots of variety on their product labels
- Responsive customer relation
The Not So Good About Aesop
- The products are expensive in relation to counterparts
Why Is Aesop So Expensive?
While a lot of people like their product, the price is keeping a lot back from investing in the brand’s products.
Aesop skincare deserves the price point, at least, that’s what the brand thinks. The products are vegan and cruelty-free.
The aesthetic and design of the products are elegant, simple, and eye-popping.
The brand only concerns itself with organic ingredients whereas other brands are still pushing questionable ingredients.
Aesop skincare products are free from silicones, parabens, colorants, animal derivatives, synthetic fragrances. It’s hard to find a brand that can boast a good percentage of its products that are free from these ingredients.
This is why Aesop is generally well-received among customers and able to garner a cult following without aggressive marketing.
All of that comes with a hefty price to pay. All that pay the price stay to enjoy it all.
Is Aesop An Effective Skincare Brand?
Yes. Aesop is very effective. Their products work and are loved by their loyal customers. Fortunately, Aesop offers lots of samples. Go try them products and see if you like them.
What Are Some Aesop Products
Even if you find them expensive, a lot of other people love these products. I don’t think it’s bad to check them out:
- Aesop Post-Poo Drops
- Aesop Geranium Leaf Body Cleanser
- Aēsop Violet Leaf Hair Balm
- Aesop Damascan Rose Facial Treatment
- Aesop Equalising Shampoo
- Aēsop Reverence Aromatique Hand Wash
- Aesop Herbal Deodorant Roll-On
Check them out, you may just love them too.
Is Aesop Worth the Money?
It’s worth asking about the worthiness of Aesop given the price of their products.
Reviews on Aesop from different quarters show that the brand is good and worth investing in.
First of all, Aesop employs safe and organic ingredients and lists the same explicitly on the labels. While many brands do that too, it’s a sign of a reputable brand.
While not really a pro, the Aesop skincare line has one of the most pleasant scents around.
Not only that, the product comes in aesthetically pleasing packaging, which is why it has continued to draw attention to its products.
Another good thing about the brand is the responsive customer service. I used to think that customer service isn’t that important as long as you’re getting good products.
But a few experiences with different brands has taught me the importance of a sympathetic and genuine customer relation department.
You get answers to your questions and easily solve problems when they come up. Without that, any customer can be frustrated even with the best brands.
To minimize issues like this, the brand offers a 90-day return policy on its products. Read the fine print, though, to be super sure.
Where Can I Shop Aesop Products
Aesop products are available on the official website at Aesop.com. You can check other specialty stores that carry their skincare products too.
Other popular option is Revolve, Walmart, and Amazon.
What’s So Special About Aesop?
There is something special about Aesop that you won’t find in other brands. The stores are different from the rest. The product smells so nice.
Using Aesop lets you feel so special. It’s the reason why Aesop can shun traditional marketing channels and still thrive in a cutthroat market.
I personally like a brand that takes its time in making products.
Aesop is like the Apple of skincare. It might take the brand a lot of time to release a product, unlike other brands that have new products on a weekly or monthly basis.
But when it does, it’s a winner. The packaging is also slowly crafted so the stands out anywhere. The labels on the products are incredible too.
At the end of the day, it’s the effectiveness of a product that matters; not the packaging. But they say, “Judge a book by its cover” is also very true in this case.
Where Is Aesop Made?
All of Aesop’s products are manufactured in Australia. Being a native to Australia, that’s not bad at all. According to the brand, only its shaving accessories are made in Japan and England while its fragrance ranges come from France.
Less Costly Alternatives to Aesop
There are a lot of other less expensive brands, but it all depends on what you’re looking for. Some popular alternatives include Le Labo, Costa Brazil, Grown Alchemist, etc.
And here are alternative products, a lot of good options for anyone looking for an Aesop alternative:
- Gla Nurturing Hair Shampoo
- Grown Alchemist Sweet Orange
- Aspar Botanical Hand Wash
- BAMFORD Geranium Hand & Body Wash
- Kiehl’s Richly Hydrating Scented Hand Cream
- Origins Refreshing Eye Cream
- Klairs Gentle Black Sugar Facial Polish
- Thann Oriental Aromatherapy Shower Gel
I’d like to point out that a 100% substitute for Aesop may not be available. It’s just like Aesop has a personality of its own, unmatched by any other product.
Final Words on Aesop
As you can see from the above, Aesop has come to say, expensive or not. The brand ticks all the boxes of a modern brand. It is a brand that cares for the environment.
It’s a brand with a clear goal: satisfy its human customers, even if it’s at a price. It’s that brand I’ll choose over others.
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