Redken vs Joico: Which of the Two Brands Is Best for You?

When it comes to choosing a shampoo, you have a lot of brands to choose from. And if you were to ask a professional hairstylist for a recommendation, they’ll probably mention one of these two brands.

Also, if you’ve been buying hair treatment products for some time, you may have come across these two brands.

But how do you decide which one is better between them? That’s what this article is for. If you’re looking to sticking with a brand, you’ll find both brands, especially Redken, good options for you.

Redken vs Joico: How They Compare

Here is some background information on both companies so that you can easily determine which one aligns with you.


Paula Kent co-founded Redken in 1960 with Jehri Redding. They both focus at the time on producing low-pH shampoos, and Jehri played a vital role as he was more in charge of the research and development. They dedicated themselves to making products that are not just suitable for natural but also sensitive hair.

While they co-owned the company at the initial stages, Jehri later pulled out, leaving Paula as the sole owner of the company in 1965. Now, Redken’s products are available in over 40 countries around the world, which means more people have access to brands outside the United States.


Joico has been in existence since 1975, a decade and a half after Redken. Through their 3+ decades of sustained performance, many people have come to accept them as a brand to reckon with in the industry.

You can, therefore, expect a lot of their products to be of high quality. In terms of experience and expertise, they’re similar to Redken.

While they’re not as popular as Redken, Joico has continued to forge ahead with good products which makes them a good alternative to Redken or any other beauty brand.

Redken vs Joico: Price

There are quite a wide range of products from Redken. As a result, you’ll find a myriad of prices starting from a few dollars upwards. When compared to Joico, their pricing is very similar.

As stated, the kind of shampoo you choose will depend on your needs and the condition of your hair. Therefore, you may not need to consider price so much in your decision. Shampoos are cheap and thus you should focus more on quality and performance.

Effectiveness of their Shampoos

Here, we’ll look at some of the data surrounding how good the shampoos from Redken and Joico are. So, if you’re thinking of choosing Redken or Joico, you should find this section immediately useful.


The good thing about Redken and its shampoos is that they’re effective. However, the result may vary from one person to another as the state of the hair and type will determine the effect of the shampoo.


They’re equally effective as Redken so you shouldn’t go wrong if you choose any of them. However, it should be noted that Joico shampoos are directed towards renovating and rejuvenizing the hair so it can regain its lost luster.

However, it can’t be said that shampoo will definitely work for you since that depends on the state of the hair and other factors.

Most times, you know how a shampoo performs only after you’ve used it and not what you’ve read about it. Most times, reviews serve as a ticket to understanding how a product will perform. But you shouldn’t depend entirely on it.

Redken vs Joico: Scent

As with any kind of shampoo, you’ll find that Redken shampoos come with different fragrances.

The All Soft Shampoo is their most popular product and many people report it to have a honey/almond scent. What’s important is that most Redken shampoos smell nice so you shouldn’t have a problem when you’re using them.

If you’re sensitive, your result may vary. The same thing applies to Joico. We couldn’t find a specific complaint about their product scent being out of place.

Active Ingredients


The first ingredient in Redken shampoos varies but the base for them are quite similar. Since most products are aimed at treating a host of hair problems, they use chemicals and cleansers.

This obviously means that Redken doesn’t offer all-natural shampoos so you’ll have to look at another brand if that’s what you’re looking for.


The active ingredients in Joico are slightly different from those in Redken. And it’s directed towards cleaning the hair, giving it strength and shine. This includes cleansers like Sodium Chloride, Sodium Laureth Sulphate.

It also includes moisturizers, which are designed to lock in moisture in the hair, resulting in more shine. Others include Allantoin, Additives, emulsifiers, and preservatives.

Products of Both Brands

Here are some of the popular products from both brands, which you can easily order online.


Some of their most popular products include All Soft Argan Oil Shampoo and Extreme Strengthening Shampoo. The AllSoft Argan Oil Shampoo is an award-winning product that’s widely available both online and offline.

This product is designed to soften dry or brittle hair, while gently cleansing it. If you’re looking for a shampoo that can help you clean and soften your hair while leaving it manageable and shiny, here is it.

The active ingredient in it is protein, which helps to seal moisture in the hair. It can also help in restoring the looks of your ends while conditioning the hair.

Other products include Color Extend Shampoo, Curvaceous Low Foam Moisturizing Cleanser, High Rise Volume Lifting Shampoo, and Frizz Dismiss Shampoo. There are many other products from this brand. Check them out here.


Unlike Redken, they have a diverse set of shampoos and are not as deeply involved in a specific area as Redken is.

Redken is all about repairing the hair while Joico takes a wider approach, boasting of clarifying shampoos, recovery shampoos, color balance, hair damage shampoos, and a whole lot of others.

They have Moisture Recovery Shampoo, which is suitable for recovering your hair luster, Joico K Pak Color Therapy for stronger, healthier locks, and reduce breakage. Their Purple Shampoo is also great for blonde hair. You can find other products here.

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